Response to "The Power of Unreasonable People" - Chapter One

Article - The Power of Unreasonable People by John Elkington and Pamela Hartigan

This reading explained the three different types of businesses - the non-profit, the hybrid, and the for-profit. In a for-profit business model, maximized profit is the end goal. In a non-profit business model there is freedom, and maximum profit is not the main intention or goal. In a hybrid model, the profits are all invested back into the company.